SERVICES

 

ALWAYS CULTURALLY INFORMED, OUR TEAM WORKS ON PROJECTS THAT RUN THE GAMUT. BOTH NIMBLE + SCALABLE, WE PRIDE OURSELVES ON PROVIDING INNOVATIVE EMOTION-LED SOLUTIONS TO CONVERT CONSUMERS


TARGETING EVERYTHING FROM HISPANIC, AFRICAN-AMERICAN TO URBAN, MILLENNIAL AUDIENCES, OUR ARRAY OF SERVICES IGNITE + EXCITE THE NOT-SO-NICHE DEMOGRAPHICS CHANGING TODAY'S CONSUMER LANDSCAPE

 
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CONSULTATION + STRATEGY

TRUE CONSULTANCY STARTS AT INCEPTION. SERVING AS AN EXTENSION OF YOUR IN-HOUSE MARKETING TEAM, OUR EXPERTS HELP GUIDE STRATEGY, ADD CULTURAL TOUCHPOINTS + MITIGATE PITFALLS FROM THE GET-GO

  • MARKETING CONSULTATION (BASED ON CULTURAL SENSITIVITIES)

  • OVERALL CAMPAIGN STRATEGY

  • FILMMAKER MEETINGS + PRESENTATIONS

  • CASTING / CHARACTER / STORY RECOMMENDATIONS

  • TITLE CONSULTATION

  • CAMPAIGN MARKETING ANALYTICS

CREATIVE AV + PRINT

ONE SIZE MAY FIT ALL, BUT ONE CAMPAIGN MESSAGE DOES NOT. UTILIZING A CREATIVE TEAM THAT SERVES AS A MICROCOSM OF YOUR TARGET AUDIENCE ADDS NUANCE TO MESSAGING + VISUALS THAT MATTER

  • ORIGINAL BROADCAST SPOTS

  • ORIGINAL + ADAPTIVE PRINT/OOH ADS

  • BILINGUAL COPYWRITING

  • MOTION DESIGN + EDITING

  • 360° IMAGES + VIDEO CAPABILITIES

  • TRANSCREATION + SUBTITLING

  • SPOT REVIEW + CONSULTATION

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EXPERIENTIAL MARKETING

YOU DON’T JUST WANT TO BE SEEN, YOU WANT TO BE REMEMBERED.  CREATING ENGAGING EXPERIENCES DERIVED FROM FIRSTHAND CONSUMER KNOWLEDGE RESULTS IN ORGANIC BRAND CONVERSIONS THAT LAST

  • DISRUPTIVE, ATTENTION-GRABBING STUNTS

  • SPECIAL EVENTS + PREMIERES

  • INTERACTIVE INSTALLATIONS

  • LARGE-SCALE PUBLIC EVENTS + ACTIVATIONS

  • PRODUCT SAMPLING + DISTRIBUTION

  • UNIQUE MULTI-MARKET TOURS

  • CROSS DIVISIONAL STRATEGY DOCUMENTS

PR + COMMUNICATIONS

BRAND LOYALISTS ARE KEY TO BRAND HEALTH.  COURTING THE MORE BRAND-LOYAL MULTICULTURAL CONSUMER INVOLVES BUILDING A REPUTATION + STRATEGY ROOTED IN CULTURAL KNOW-HOW

  • CONSUMER BRAND DEVELOPMENT + OUTREACH

  • BRAND + CHANNEL STRATEGY

  • GO-TO-MARKET STRATEGY DEVELOPMENT

  • SPOKESPERSON + INFLUENCER ENGAGEMENT

  • MEDIA RELATIONS

  • COMMUNITY RELATIONS

  • MEDIA TRAINING

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PROMOTIONS + PARTNERSHIPS

IDENTIFYING THE RIGHT PARTNERS IS AS IMPORTANT AS ACTIVATING THEM. ALIGNING YOUR BRAND AUTHENTICALLY WITH THE COMMUNITY HAS TO COME FROM THE COMMUNITY  

  • PROMOTIONAL + WORD-OF-MOUTH SCREENING PROGRAMS

  • NATIONAL + REGIONAL CONTESTING

  • GRASSROOTS + WOM OUTREACH

  • BRAND + RETAIL PARTNERSHIPS

  • CELEBRITY SEEDING / SAMPLING

  • PRODUCT PLACEMENT

  • COMMUNITY ALIGNMENTS

  • HISTORICALLY BLACK COLLEGE + UNIVERSITY PROGRAMS

  • FAITH-BASED OUTREACH

  • EVENT SPONSORSHIPS

PUBLICITY

IT'S ALL ABOUT RELATIONSHIPS. UTILIZING MESSAGING DEVELOPED + DELIVERED BY BILINGUAL/BICULTURAL PUBLICISTS WHO CONVERSE WITH MULTICULTURAL MEDIA EACH DAY, YIELDS COVERAGE WHEN IT COUNTS

  • NATIONAL + REGIONAL OUTREACH

  • PRESS JUNKETS

  • PREMIERE BOOKING

  • MULTI-MARKET PA TOURS

  • LOCAL MARKET PREMIERES

  • PUBLICITY STUNTS

  • UNIT PUBLICITY

  • THIRD PARTY EXPERT ENGAGEMENT

  • TALENT RELATIONS


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RESEARCH

DATA MAY BE UNBIASED, BUT THE INTERPRETATION OF IT ISN’T. HAVING MULTICULTURAL VOICES TAKE A LEAD DURING THE RESEARCH PROCESS LEADS TO MORE INFORMATIVE RESULTS  

  • RESEARCH SCREENINGS + TESTIMONIALS

  • FOCUS GROUPS

SOCIAL MEDIA STRATEGY + CREATIVE

HISPANIC + AFRICAN-AMERICAN DEMOGRAPHICS OVER CONSUME AND OVER SHARE. DEVELOPING AUTHENTIC CONTENT, NUANCED FOR THESE SEGMENTS, RESULTS IN EXPONENTIAL SOCIAL SPREAD AMONG USERS WITH INFLUENCE

  • IN-CULTURE STRATEGY DEVELOPMENT

  • SOCIAL MEDIA CAMPAIGNS

  • ORIGINAL CONTENT CREATION

  • EDITORIAL CALENDAR DEVELOPMENT

  • ON-SET PHOTOGRAPHY + SOCIAL CONTENT CAPTURE

  • COMMUNITY MANAGEMENT

  • INSIGHTS + ANALYTICS

  • LIVE STREAMING

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TASTEMAKER + INFLUENCER PROCUREMENT

CONSUMERS ARE SMARTER + MORE AVERSE TO ADVERTISEMENT THAN EVER BEFORE. IDENTIFYING THE RIGHT AMBASSADORS TO CHAMPION YOUR BRAND SPREADS YOUR MESSAGE TO WIDER, MORE RECEPTIVE AUDIENCES  

  • STRATEGY + RECOMMENDATIONS

  • INFLUENCER + BLOGGER PROGRAMS

  • TASTEMAKER + CELEBRITY OUTREACH

  • BRANDED CONTENT DEVELOPMENT

  • INFLUENCER EVENTS

  • TRACKING + MEASUREMENT